How to Use a Landing Page to Collect E-Mails While Using the Instafreebie FREE Account.

I'm ramping up to grow my mailing list. However, money is tight these days, so I have to get creative with what's free and pay for easier methods later when I can afford it.

If your budget is tight and buying InstaFreebie’s premium account is a little steep for you right now, here’s something I set up for myself to take advantage of their free account. These are the steps…and then below I explain the hows and whys of each step.

1. Set up a landing page
2. Create a separate mailing list for the landing page campaign
3. Create an InstaFreebie giveaway
4. Create an autoresponder which includes the InstaFreebie link
5. Extras – take advantage of referrals with additional giveaways.

Plugin Review: MyMail Newsletter

Well, my migration over to my website is complete! What a nightmare that was! However, it certainly wasn't because of the new newsletter plugin I installed. It was because it took me a lot of time to find a plugin that would do what I needed AND because of the other plugins that DIDN'T do the job...I was trying to fit my website to match their ridiculous structure. As I said...nightmare.

Part of the mess was the data I was trying to clean up, but if I had found MyMail Newsletter plugin before I messed with these other plugins, I wouldn't have had so much trouble!! I'm hoping that by sharing this review, you will save some time, too.

NOTE: I have a WordPress website that I host on a shared server with Pair.com hosting services. I have been using Pair since 2002 and they are, by far, THE BEST hosting service I have had the pleasure to work with. Their servers are hardly EVER down. I think in the 13 years I've been using them, my website has been down...twice? At least due to their server issues versus the times my site was down because of something I did. And when I did mess up, they were there to help. They have THE BEST customer service in the business. With all that being said, the information below won't apply to you if you use a WordPress.com public blog. You have to have WordPress the site application/platform installed on your own shared server to be able to use this information.

MyMail Newsletter - DA BOMB!!!

Buy their product HERE and I would HIGHLY recommend spending the small fee to get the plugin. It is SOOOOO worth it!!

Why do I like this plugin?

Arial's Author Toolbox

I've been doing a LOT of reading lately, but not fiction. This year (2015), I've been spending a lot of time honing my craft and doing my best to be a more efficient writer. In addition to that, I've been focusing on how to best market myself as an author.

Self-published authors - and actually most authors these days regardless of who publishes their books - have to devote a portion of their time to marketing. More and more publishers DON'T do marketing for their authors or the marketing is very broad (e.g., specials on a genre versus pushing a certain author).

So how does an author find the time to write AND market? THAT'S the big conundrum I've been putting nose-to-the-grindstone effort to find out. And guess what...you all will get to benefit from my efforts! UPDATED 2/9/16: I've just updated this post. See changes noted below. Also, though I've changed some pricing and removed other, please check pricing before you buy. They change all the time.

Summary of My Findings

There are two things an author should focus on:

1. Writing: You can't sell a product that isn't there. Never, never, never stop writing. Period. Don't be the author who puts out one book and says, "I'll see how the sales go on this one, and if it pays off, I'll write more." Stop writing right now if that's your philosophy because you will never make the sales to justify your writing. Readers won't invest in someone who's only written one book. They want to know you'll be around. AND if you write well, they'll want more and you need to be ready for that.
2. Mailing List: Bottom line - THE most important marketing effort you as an author can do is build your mailing list. Hands down, this should be the primary concern of anyone who owns a business...and we, as authors, own a business.

Honestly, that's pretty much it. It's that simple. And I, personally, think you should spend at least 75% of your time writing and 25% doing the things you need to do to build your mailing list. Be sure to check out my article series on this blog on this very topic. UPDATE: I will be publishing an article soon about some recent projects I've been doing that will help build your list faster than you thought possible.

Also, social media is not the best use of your time to generate sales. Use social media, and even ads, to direct people to your mailing list! THAT'S the best use of your money and time.

Arial's Author Toolbox

Sounds easier said than done? Not really! Not with the list of books I'm going to provide here. I HIGHLY recommend you get these books ASAP and read them all completely. Most of them are very quick reads while also being entertaining and they're VERY effective. Disclaimer: All the links below are affiliates, but if you don't want to use the links, just go to your favorite online book retailer and type in the titles yourself to search and buy them. The Scrivener link, though affiliate, will take you to the Literature & Latte site, the original distributors of the software, but you can get it at Amazon. (UPDATE 2/9/16 - Scrivener links removed. See update below.)

Without further adieu, here's Arial's Author Toolbox:

3 Dangerous Book Marketing Ideas which Drain Your Bank Account

Bookmarks...jewelry...spa items...promo items in general...

You can put your book cover or author name on anything nowadays and though these items do get a lot of attention (Who doesn't like free stuff, huh?) are they a worthy investment? Are you wasting your money on these items and not seeing a large return on sales?

Here are 3 Dangerous Book Marketing Ideas which Drain Your Bank Account...followed up by suggestions on how to better invest your money, get more attention for your books and still get the write-offs.

Mailing List Plugin Review: MailPoet

I might add more to this later and give updates in my comments, but I've been playing around with the MailPoet plugin for about a week now and I have good and not-so-good things to say about it. In all fairness, I still have some comments/e-mails to the MailPoet support team and I'm waiting to hear back from them on some of my concerns, but here's my initial review of the plugin.

How To Get the Plugin

For those of you who have a WordPress website, you can find the plugin either by going to their plugin page on WordPress OR by going into the Plugins section on the admin side of your site and looking for "MailPoet". Personally, I think it's easier to install it from there.

My Initial Observations

Mailing Lists 5 - Newsletters

Mailing Lists: Recap

This is the fifth  post in a series of articles about Creating and Maintaining a Mailing List. Here are links to the entire series:

1. Mailing Lists - Why Have One & Finding a Service
2. Mailing Lists 2 - Creating Your Mailing List Program
3. Mailing Lists 3 - Creating a Plan
4. Mailing Lists 4 - Growing Your List
5. Mailing Lists 5 - Newsletters

Be sure to read those before you read the post below.

Newsletter Frequency

One concern I've heard often is, "How often do I send a newsletter out?" If you implement a plan like I've outlined in this series - autoresponders that give your readers regular freebies of your short stories and whatever else your talents will allow - then you are ALWAYS in front of your readers, reminding them about you and your books. Which means...you're now already in front of your readers, so don't stress! That's the beauty of the autoresponders and the plan I use.

So relax! The pressure is off! Write as little or as often as you like. I would recommend at least one personalized newsletter per quarter, so that would be once every three months.

Newsletter Content

Now to address the main concern I've heard most authors express: "I wouldn't know what to write!" Allow me to make a few suggestions based on when I send out in my newsletters:

Mailing Lists 4 - Growing Your List

Mailing Lists: Recap

This is the forth post in a series of articles about Creating and Maintaining a Mailing List. Here are links to the entire series:

1. Mailing Lists - Why Have One & Finding a Service
2. Mailing Lists 2 - Creating Your Mailing List Program
3. Mailing Lists 3 - Creating a Plan
4. Mailing Lists 4 - Growing Your List
5. Mailing Lists 5 - Newsletters

Be sure to read those before you read the post below.

STEP 3: How to Grow Your List

Social Media and ads are a great way to promote your mailing list and I want to encourage you to direct your campaigns and readers toward signing up. THAT should be your priority! If you implemented a plan like I've described in the previous posts, you'll have plenty of freebies for your readers, which creates an incentive for them to want to join. 

And regardless of how you promote your mailing list or even your books, having a STRONG CALL TO ACTION is important! Any post or ad you create should tell readers what to do. Don't just say, "If you join my VIP Club, you'll get vampire freebies!" TELL them to join. "Join my VIP Club to get vampire freebies. CLICK HERE!" Don't just say, "I'm giving away a $10 gift card at my Facebook party!" TELL them to go there. "CLICK HERE for a chance to win a $10 gift card at my FB party!"

Here are some ideas to get the word out and help you grow your list:

Mailing Lists 3 - Creating a Plan

Mailing Lists: Recap

This is the third post in a series of articles about Creating and Maintaining a Mailing List. Here are links to the entire series:

1. Mailing Lists - Why Have One & Finding a Service
2. Mailing Lists 2 - Creating Your Mailing List Program
3. Mailing Lists 3 - Creating a Plan
4. Mailing Lists 4 - Growing Your List
5. Mailing Lists 5 - Newsletters

Be sure to read those before you read the post below.

Part 3: Creating a Plan

Before you get all excited and announce your VIP or Reader Club, be sure you have everything set up! I made the mistake of announcing my VIP Club and THEN said, "HOLY HELLO! I have to make the freebies and create the autoresponders for next week!" Talk about pressure!!! Learn from my mistake and draft your program FIRST, set it up, THEN announce it!

As I said in the previous post, how you set your program up will depend on how many books and freebies you have. But let's start with the basics...

Mailing Lists 2 - Creating Your Mailing List Program

Mailing Lists: Recap

In the first post I published on Mailing Lists, I talked about why you should have a mailing list and how to find a service to manage your mailing list.

In this post, we'll talk about how to create a reader club (aka mailing list) that will give back to your readers and encourage them to not only stay, but sell your books! Here are links to the entire series:

1. Mailing Lists - Why Have One & Finding a Service
2. Mailing Lists 2 - Creating Your Mailing List Program
3. Mailing Lists 3 - Creating a Plan
4. Mailing Lists 4 - Growing Your List
5. Mailing Lists 5 - Newsletters
6. STEP 2: Creating a Reader Club

Part 1: The Name

Personally, I've found more success in gathering people for my mailing list by NOT calling it a mailing list. That term tends to have a "spammy" air about it and many people shy away from joining a mailing list for fear of their inbox being filled with a bunch of advertising and useless information. A "newsletter" is coming close to that, but it is a little more acceptable.

For my mailing list, I use "VIP Club" (pssst....by the way, that's a PrettyLink). My readers feel special when they're one of my VIPs and I do my best to treat them special by offering exclusive content, goodies and information. More on that later. So I would recommend coming up with something unique to YOU and/or your books.

Mailing Lists - Why Have One & Finding a Service

Mailing lists and newsletters! A daunting topic, and one that has popped up a lot lately, so I thought I'd give my two pence about what I've learned and how I manage my own mailing list. In the comments below, I'd love to hear what's worked for you!

So far, this is a five-part article (I might be adding more later). Here are links to the entire series:

1. Mailing Lists - Why Have One & Finding a Service
2. Mailing Lists 2 - Creating Your Mailing List Program
3. Mailing Lists 3 - Creating a Plan
4. Mailing Lists 4 - Growing Your List
5. Mailing Lists 5 - Newsletters

First, let's go over the basics.

Why Have a Mailing List?

As free venues like Facebook, Twitter and other platforms force us to use ads in order to get our posts and information out to our readers, it becomes more difficult to reach our audience without paying a lot of money. A mailing list, then, becomes essential to communicating to your audience without having to spend gobs of cash on advertising. Personally, I think advertising should be used to reach NEW readers, not the ones who have already shown interest in your work!

EXAMPLE: Even though I have almost 1500 "likes" on my author page on Facebook, less than 6% actually see my posts. WTF, right? Isn't that why we gathered likes and followers?

So a mailing list is now more crucial to reaching that audience you've worked so hard to build. The benefits of having a mailing list outweigh the work that goes into them, if you ask me. THIS is the audience who will drive your sales with a new release or traffic to your online events. Anytime you have a new release, these readers need to know about it. If you have a FB party, giveaways, if you'll be attending a convention or other reader events, your fans will want to know! Your mailing list is the delivery method to get this word out!

Won't I be Bothering My Readers?

I thought the same thing! But here's the mentality to have when creating a mailing list and any communications that go out: Don't just make it about you...give something back to them! This is relationship, and those usually go both ways.

In this article series, I'll be detailing what I do for my mailing list and provide tips and ideas on how to give away freebies with little-to-no cost on your part! AND it will be, for the most part, centered around your books so you can generate GENUINE interest in your work.